This was the brief for the RSA Student Awards. The challenge was to create and develop a solution that helps bring people together using food as a catalyst. We worked on this project in Semester 1 as a two-week sprint. In class, we were split into groups of four to brainstorm the critical areas for our projects. Some of these included:
Brunch & Brew is a volunteering organisation which will work with young people aged 16 - 19. We will offer to pair them off with an older person in the care home, so every volunteer has a partner. They will host an afternoon tea and get to know one another over sandwiches and a cuppa. The idea is intergenerational as it's letting people from two very different age groups interact and converse with one another. It's also enabling them to develop social skills further and use their time for positive impact within the community. It has a community impact, and it's meeting the RSA brief requirements as it's bringing people together over food and tea.
I started the brief by carrying out the How Might We (HMW) statement to begin with my Point of View & problem statement to generate some ideas. Through beginning with this step, the HMW statement opens up ideas that can help me solve the design challenge.
I sketched some very rough ideas of what I'd want my logo to look like; the common theme was having a teacup icon illustrated within the name. I also tried to experiment with using teapots and the idea of two hands holding a cup of tea to show the concept of two people sharing a cuppa. I develop these ideas further using both Procreate to design the illustration and Adobe Illustrator.
Brunch & Brew is my chosen brand name; it works well as it's clear that it's about lunch and tea, which is the entire idea behind my project. After researching some signage for afternoon tea, they tend to be a lot more sophisticated in their lettering style. I decided against this as I need my logo to be clear and legible on my website. I'll refine my logo further by focusing on the text alongside the teacup icon.
This is my final logo for Brunch & Brew, I'm quite pleased with the final outcome. I used the colour palette I selected from a photo of afternoon tea. The selected font I used is Luca Regular.
Starting with paper, I created low fidelity wireframes which helped me gain a better understanding of how to structure all of the website content. I wanted to create a minimal website but with enough icons, imagery and content to ensure it gives users all the information they need at an instant glance. So ideally, each section is easily discoverable.